If you've been shopping for a real estate agent in Pinellas County, you may have come across the term "1% listing agent" and wondered: is this legitimate? What's the catch? And what do you actually give up by paying less commission?
The short answer: nothing. Here's the full explanation.
What Is a 1% Listing Agent?
A 1% listing agent charges just 1% of the final sale price as their commission for listing and selling your home — compared to the traditional 2.5–3% that most agents charge on the listing side.
On a $500,000 home, that's the difference between paying $5,000 (at 1%) versus $15,000 (at 3%). That's $10,000 more in your pocket at closing.
Important: The listing agent commission is separate from the buyer's agent commission. You'll still typically offer a buyer's agent commission (usually 2.5%) to attract buyers. Your total commission at 1% is approximately 3.5% — still significantly less than the traditional 5.5–6%.
What Do You Get at 1%?
With One Home Realty Group, the 1% fee includes everything a full-commission agent provides:
- Full MLS listing — syndicated to Zillow, Realtor.com, Redfin, and 500+ sites
- Professional photography
- Comparative Market Analysis to price your home correctly
- Showing coordination and buyer communication
- Expert broker-level negotiation
- Full contract-to-close management
How Does the 1% Model Work?
One Home Realty Group operates on a volume model — by charging less per transaction, we attract more sellers. More volume means a sustainable business, and every client gets the same high standard of service regardless of sale price.
The incentive to deliver exceptional service is actually stronger at 1% — satisfied sellers refer their neighbors and friends, which drives the referrals that make the model work. Every closing is an advertisement.
What's the Difference Between a 1% Agent and a Discount Agent?
Discount agents typically offer reduced service to justify their lower fee — limited marketing, no professional photography, or minimal negotiation support. That's not the 1% model.
One Home Realty Group is a full-service brokerage. Mark Zamitalo is a licensed Broker/Owner with years of Pinellas County experience. You work directly with him — not a junior agent or coordinator — from the first consultation through closing day.
How Much Can You Save?
| Sale Price | Traditional (3%) | One Home (1%) | Your Savings |
|---|---|---|---|
| $400,000 | $12,000 | $4,000 | $8,000 |
| $600,000 | $18,000 | $6,000 | $12,000 |
| $800,000 | $24,000 | $8,000 | $16,000 |
| $1,000,000 | $30,000 | $10,000 | $20,000 |
Is the 1% Model Right for Every Seller?
The 1% model works best for sellers who want maximum savings without sacrificing service quality. If you're selling in Pinellas County and want to keep more of your equity while still getting professional, full-service representation — then yes, it's right for you.
The best way to find out is a free, no-obligation consultation with Mark. He'll walk through your home, review the market data for your neighborhood, and give you an honest picture of what your home is worth and what you'll net at closing.